G&R Solutions Group

G&R Solutions Group, a Phoenix-based startup, focuses on helping businesses streamline operations and improve customer interactions through technology.

This project includes the design of a landing page, four product pages, as well as contact and services pages, all completed within a 9-week timeframe.

Role

User research, sitemapping strategy, wireframes

Team

1 Project Manager, 1 UX Designer (me), 1 Developer

The context

Partnered with G&R Solutions Group, a company specializing in kiosk solutions, to improve user experience and strengthen the website's visual identity and UI.

At G&R Solutions Group, I redesigned the website to showcase our kiosks and digital signage more effectively for businesses. While working on it, I noticed ways to improve product discovery and highlight how our solutions could solve client challenges, like gaining traction or reducing wait times.

Introduction

The main issue users were facing with the existing website was the lack of clear information about who we are and what we offer. The site was a basic landing page, making it difficult for potential clients to understand our value proposition and for customers to easily contact us. 

The challenge was to create a website that provides clear and concise content without overwhelming users, allowing them to easily navigate and engage with our products and services.

Original Website

Our Goal

How did we get there?

1.Stakeholder goals

We collaborated with the CEO and CFO of G&R Solutions to gain a clear understanding of their priorities and determine the key pages required to align the website with their strategic business objectives.

Kiosk product page

Landing page

Kiosk specs

2. User Research

We interviewed 5 members to identify specific problems when navigating and performing tasks such as finding product details, accessing resources, and scheduling a meeting.

3.Heuristic evaluation

Defining the problem

What’s Next?

We used the research and a variety of exercises to further understand user needs, behaviors, and pain points, forming a strong foundation for the platform.

Site Map

WIREFRAMING

After defining the problem and redesign goals I worked on lofi wireframes.

It was important to have clear CTA and clear navigation to improve efficiency and reduce confusion for users

After completing the testing phase, we proceeded to the design stage.

Visual Design

Final Concept


Displaying our products and their specs was my top priority, so I focused on creating a clear, organized layout that made information easy to find and understand.

Navigation

Made the navigation simple and straightforward to help users quickly find what they need without confusion.

Final Overview

The G&R Solutions Group website redesign simplified navigation, improved product visibility, and modernized the visual design. By introducing prominent CTAs and updating the style guide, we streamlined the user experience and boosted SEO, leading to a 40% increase in site traffic.