Introduction
G&R Solutions Group specializes in custom design and manufacturing of kiosks and digital signage, tailored to meet the unique needs of each business. As a UX designer, I focused on increasing website engagement and effectively showcasing our product offerings.
This project includes the design of a landing page, four product pages, as well as contact and services pages, all completed within a 9-week timeframe.
Role
User research, sitemapping strategy, wireframes
Team
1 Project Manager, 1 UX Designer (me), 1 Developer
The context
Partnered with G&R Solutions Group, a company specializing in kiosk solutions, to improve user experience and strengthen the website's visual identity and UI.
At G&R Solutions Group, I redesigned the website to showcase our kiosks and digital signage more effectively for businesses. While working on it, I noticed ways to improve product discovery and highlight how our solutions could solve client challenges, like gaining traction or reducing wait times.
What they do
G&R Solutions Group creates digital kiosks for businesses, like the self-service stations you see at restaurants or stores. Their kiosks help customers place orders, check in, or get information quickly and easily. Their goal is to make things faster, easier, and more engaging for both businesses and their customers.
How might we design a clear and user-friendly website that effectively communicates the company’s services and showcases its kiosk solutions?
Our goal
THE RESEARCH
Where we started
The complex navigation and outdated UI frustrate users and stops them from exploring the different services the website has to offer.
To gather insights, we interviewed five customers and performed a competitive analysis and heuristic evaluation. We organized our key findings into a sitemap to identify the most critical pages for search engines to improve SEO. This sitemap also clarified the website’s structure, enhancing navigation for users.
What does the research tell us?
Place prominent CTAs on the landing page.
Divide the navigation into four categories: Products, Services, Software, and Contact Us.
Modernize and update the style guide.
Include a strong headline that clearly describes what the company does.
WIREFRAMING
After defining the problem and redesign goals I worked on lofi wireframes.
It was important to have clear CTA and clear navigation to improve efficiency and reduce confusion for users
VISUAL DESIGN
Logo color change
I updated the G&R Solutions Group logo with serene blue tones to convey stability and trust, keeping the design familiar while enhancing the visual experience.
FINAL REVIEW
The Solution
The G&R Solutions Group website redesign simplified navigation, improved product visibility, and modernized the visual design. By introducing prominent CTAs and updating the style guide, we streamlined the user experience and boosted SEO, leading to a 40% increase in site traffic.
Display of products and their specifications
Simple, straightforward landing page & contact form
